As a career-long professional writer, my portfolio of work is extensive. Below is a curated list of recent works (some external links).
For specific examples please contact me.
Articles
Website management
I participated in the much-needed overhaul of state mental health peak Mental Health Victoria’s website. This included relaunch of the peak body’s former print journal in digital version, under the MHV features, news and blog sections, which became an essential resource for the mental health sector at a time of unprecedented change.
Case studies
Full case studies coming soon
Case study: MHV training marketing
The Mental Health Victoria training division operated under significant budgetary pressure but without any marketing plan. This case study shows how my communications department addressed these problems.
Case study: Mental Health Week 2021
Mental Health Victoria’s theme for Mental Health Week in 2021 was ‘Mental health, everyday.’ These social media tiles were used throughout the week to open exploration of the theme.
Case study: Mr Naismith’s Secret
In 2016 independent Melbourne theatre company TBC Theatre was in need of a financial success. The immersive theatre piece Mr Naismith’s Secret was designed to draw on the strengths of the company and maximise on trends in the Melbourne theatre scene.